Zigzag, one of the biggest South Korean shopping app, underwent a rebranding to transition from a fashion-focused app to a broader lifestyle platform. The new identity embraces an editorial magazine concept, showcasing a bold, condensed wordmark inspired by fashion publications and clean sans-serif typography to ensure clarity across multiple languages.
Category
Role
Design TeamBranding
Designer (logo, layouts, icons, applications, 3d)
Porto Rocha (Leo Porto, Joseph Lebus, Chae Park, Thales Muniz, Marcos Rodrigues, Heena Chung
