updated 2023  ©chaepark 
Chae Park



Project titleyear
2022
2022
2023
2022
2022
2019


smadar
film visual identity
porto rocha

"Smadar," directed by Mayan Toledano, is an independent film that offers a glimpse into the life of a distinctive seamstress named Smadar. Set in a small Israeli town, the story delves into Smadar's complex views on love and her strong feelings against men. The film's logo and color palette take cues from Smadar's opulent and embellished fashion choices, as well as her lifestyle characterized by an abundance of colorful attire and possessions.
role

design team

designer (Logo, Layouts, applications)

Felipe Rocha, Chae Park, eyal chowers, Thales Muniz