Twitch, a leading live streaming platform, sought a rebrand to elevate its visual identity. The project included designing a 3D logo for the wordmark and its mascot, Glitch, enabling more expressive and playful brand applications. Additional work focused on conceptualizing 3D assets and incorporating colorful gradient backgrounds and dynamic sprites. These elements came together in a motion logo, adding energy and depth to the brand while reinforcing its dynamic identity.
Category
Role
Design TeamBranding
Designer (3D logo, 3D mascot, 3D objects concept)
Porto Rocha (Leo Porto, Natalia Oledzka, Nathan Fyock, Martin Azambuja, Chae Park,
Thales Muniz, Caio Pereira)
