Krush, a dating app for the Asian community in the U.S., aims to foster real relationships rooted in shared experiences and values. Its identity features a logo with a heart forming the letter "K," resembling Cupid’s arrow—a symbol of love and connection. The design incorporates red, a beloved color in Asian culture, and pink, symbolizing love, paired with a serif typeface that creates a welcoming space and experience for users, leading to deeper relationships.
Category
Role
ClientBranding, Strategy, Web Design
Designer (logo, art direction, social, strategy)
Krush
Social, Website (Wip), Case Study (Wip)
