updated 2023  ©chaepark 
Chae ParkINFO.




Project  year
2022
2022
2023
2022
2022
2019

grau
branding
porto rocha

What if a mobile lamp could activate our emotions? What if we could feel digital light as viscerally as the sun’s rays? At Porto Rocha, we worked closely with Grau to articulate a new vision for the role of light in people’s lives across strategy, visual identity, and voice. The main objective of this project was to streamline and elevate the overall brand experience, with a emphasis on product photography and messaging. 
role

design team

designer (iconography, applications, illustrations, production)

Leo Porto, Felipe Rocha, Joseph Lebus, David Klein, Chae Park, Thales Muniz, Fionn Breen, Marcos Rodrigues, Heena Chung